About Pink Horizon
Pink Horizon specialises in helping businesses and individuals in change management and coaching. Their philosophy is collaboration, and with Karen Paige at the helm, they achieve great success.
Change transformation expert and leadership coach Karan Paige got in contact to create and launch a website for her business Pink Horizon. The goal was to create a stand-out yet simple website that reflected her and her business. Emphasis was placed on creating a site that was professional but also warm and welcoming – a lot like Karan herself.
- Bespoke vibrant and clean website for Pink Horizon
- Responsive and working well on all devices
- Social media images and posts created
- Downloadable resource designed
- Custom WordPress
- SEO & Analytics
- UX Design
- Website Design
- Information Architecture
Phase 1 - Style concepts
An initial mood board was created to decide on the site fonts, colours and general theme. Karan requested that pink and grey be used throughout. So to bring the website up to date, I created a modern pink colour with a hint of orange. This colour works with the different shades of grey, on images and as a stand out feature on the website.
After suggesting we approach the website with photographs instead of icons, Karan approached a professional photographer and got the atmospheric shots we needed to pull the website together.
Phase 2 - Website launch & social media
The website focuses on concise and necessary content with simple but effective buttons to achieve what Karan wants her users to do: contact her, or sign up to her newsletter. Careful attention was paid to the blog aspect of the site, which Karan wanted to update regularly. The layout of this page is simple to not distract the reader, but also offers a Twitter feed and easy navigation.
As additional work, Karan requested various social media images to lead up to website launch, as well as social media profile images. These images included an inspirational quote, countdown to website launch, and an image created to promote a free resource from Karan.
"Gina is a great partner to have when launching a new website. As a novice to the process, I found her knowledgeable and supportive in equal measure. She quickly got to grips with my business and offered great advice as we developed the site.
I was particularly impressed by how quickly she understood the feel I was hoping to give to the site and with the spot on branding suggestions that she came up with.
Gina makes working with GG Digital a very simple and effective process. She responds quickly and can be relied upon to come up with a solution to almost any problem that rears it's head.
I will definitely be working with her in the future and cannot recommend her highly enough to anyone thinking of launching a website for the first time, or giving their current site an overhaul."