Easy to use website design brief

Free website design brief
  • Price: £0
  • File type: PDF
  • File size: 30KB

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Main features

This website design brief template will guide you through your to-be project step by step. The brief template includes sections for:

  • About your business/to-be business
  • Website requirements
  • Other websites you like the look of
  • Your budjet, timescale, technical information
  • and more

If you struggle to fill out the blank PDF, here's a filled-out version which contains some hints and tips to help you along the way: web design brief example

web design brief features

More information

website design brief can come in all shapes and sizes. Its design quality can vary from a simple one page Word document, to a full-blown PDF, filled with images and logos. One thing a website design brief needs to get right though, is its content. Without addressing your wants, needs and expectations, you could be in for a bumpy ride.

A website design brief is a document that outlines what a company wants from their web developer for their new website. It should be detailed, clear, and serve as a basis for all work going forward.

To help you write your brief, I have outlined the most important elements to include in any website brief.

The components of a good website design brief

Below are the essential components of a good website design brief. These will give you a solid basis to work from and are also included in the downloadable template at the top of this page.


The about you section of a brief is one of the most important. This section should include all aspects of your business that will help your developer understand you better. The information you include could be:

  • Your mission statement or ethos
  • The services or products you provide
  • A brief company history

Remember, you want your website to reflect you as a business, if your designer is not truly informed, then they wont do their best work.

Objectives for your website

This section should clearly outline what you want to gain from your website. This could include:

  • Increase newsletter sign ups
  • Encourage more people to get in contact
  • Increase product sales
  • Improve customer perception

Your objectives can be as complicated or as simple as you like. However, by really thinking about this section, you can give your designer a clear idea on how they might structure your site to achieve these goals.

Target audience and competition

Target audience: You may not know the absolute specifics of your target audience, but by telling your potential designer, you’re making sure they get their design right. Everything from colour schemes, to navigation structure should be tailored to your target market, so make sure to include it.

Competitors: Even if you can only think of one competitor, list their website in this section. By giving your designer your competition, you’re encouraging them to make sure you are better.

Website specifics

This section is broken down into two elements, existing website and new website.

Existing website (if you already have one): This section should outline the elements you like and dislike in your current site. Be specific. Do you like your news feed but hate the colour scheme used? Say so and be thorough.

New website: This section is very important. Anything specific you want in your site should go here. Examples could include:

  • A blog with various categories
  • Promotional slider on the home page
  • A Twitter feed in the footer
  • A team page with photographs

This list could be endless and will change with each website design brief. Don’t leave anything out, if you do, it may not be included in your quote and you may be charged extra.

Website design

Your website should reflect your entire online and offline presence. If you have any brand guidelines then make sure to include them here. Also, any promotional material you may have created, include that too. Your developer will have more to go off when creating your site.

In this section you should also include any websites you like the look of, any colour schemes you might like, and/or any inspirational materials you may have gathered. Add any logo files, mood boards and/or resources in your initial email to your potential designer – this will give them a good basis to go on when designing your site.

The finer details

When creating a website, your developer will need to know some technical information. At this stage you don’t need to give log in details, but you will want to give them some idea of where your site is hosted and if you have access to it.

Your developer will have to bear this in mind when they factor in how long it will take them to launch the finished website.

Project schedule and budget

You may not have a specific date in mind, but make sure to include some sort of timescale. This could be anything from July 31st (launch of a new product range), or in roughly 12 weeks time.

Outlining your budget is very important in writing a website design brief. In order to get the most accurate quotes from potential developers, you will need to include it. Good developers should tailor their quotes to your budget, making sure to include everything you need within your set price.


This section allows you to request any further services you want from your potential developer. This could include:

  • Ongoing support
  • SEO on particular pages
  • Content writing for your blog
  • Newsletter creation
  • and more

Be specific with these and your developer will give you an accurate quote with them included.

Project contacts

Lastly, include your project contacts in the last section. If it’s just you, then just put your details. However, if there are multiple people in your team, please include them here. This could include information such as who your designer needs to send invoices to, who should approve the artwork, and who might be working on the website text.

If you used this brief template and found it useful, please let me know. Alternatively, if you wanted a little help getting your project started, please get in touch using the button below: